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QUESTION & ANSWER

CRM Sales Process Data Migration

The migration should be preceded by the identification of target models for customers, contacts, leads, business opportunities and follow-up records, and then by processing duplicates, attributions, field mapping and historical status. It cannot be mechanically combined by cell phone number or company name alone, nor is it recommended that all invalid records be imported directly into the new system.

Answer the question.

First, give conclusions that can be used for decision-making

Keep the original copy only and create the only customer identification rule and conflict-management priority. Clients merge to keep their original source, responsible person and historical relationship; contacts, business opportunities and follow-up records must be re-linked. Undetermined data enter the confirmation area and do not be discarded or overwhelm in pursuit of import success.

DECISION FACTORS

What conditions need to be identified before judgement is made?

The same question may have different answers under different business, data and project phases. It is suggested that the following conditions be checked and that the common findings on the web be incorporated into their own projects.

Clients use a single social credit code, cell phone number or combination key recognitionHow does the same customer belong when he is being maintained over and over again by multiple sales?What particle levels do history lead and follow-up need to keep?Legal basis for the movement and use of sensitive personal information
ACTION STEPS

Suggested order of advance

01

First, we'll be clear about the target and the border.

Freezes and backups all raw data and field descriptions.

02

Validation Key Dependence

(c) Establishing target models, mapping, deweighting and attribution rules.

03

Development of assessable outcomes

Small quantities are moved and reviewed by sales sample.

04

Make sure you decide the next step with the real results.

Complete migration to compare numbers, connections and key customer lists.

PRACTICAL EXAMPLE

How do you understand it in the actual business?

Example used to illustrate the method of judgement

The same enterprise has a short name, full name and multiple contacts in Excel. The main customer is created by legal entity and business relationship, multiple contacts and historical business opportunities are attached, and the original name is kept for search purposes, rather than simply deleting duplicate lines.

COMMON RISKS

The easiest pit to step on.

Clean directly on the original file, cannot be retroactively deleted and merged

Only check the total import, no association checked

Remove the separation sales account and lose the history officer

ACCEPTANCE

How should we end up receiving and confirming?

The migration report should include raw, cleaning, successful, unsuccessful and unrecognized quantities, and should sample priority clients, contacts, business opportunities, follow-up, attribution and authority.

When preparing to communicate with suppliers or internal teams, it is recommended that current processes, representative samples, existing systems, planning time and budget levels be brought. First, the unknown items are clearly marked, and then the decision is made to use diagnostics, PoC, fixed-range projects or ongoing research and development, which is usually more reliable than a direct demand for a price and duration without borders.

Your project conditions are different from the examples above?

Operational objectives, existing systems, sample and planned time could be collated before consultants could make preliminary judgements in relation to actual boundaries.

Associate project consultants